ParchesU has an alliance with the K44 project, which provides experience and strategy of using transmedia technology to monitor the campus @ Esperanza Land, walking the path of consciousness sovereignty. Scholars will continue monitor (via pro cams, phones, etc.) complementing with special cameras and drones, providing an 👍virtual experience of teachings from Mother Earth, as well as, the development and expansion of the campus. This intense monitoring will help us understand the students (scholars, children and youth coming to the summer camp,) and provide healing strategies with sophisticated technology.
For example, for a kid diagnosed with ADHD, we can interact with the language of the subconscious mind to reprogram the mind. Tools created at ParchesU process audio (via reverse speech), monitor body movements, understand the interaction with peers, and decode other life patterns. After processing the information, we create a new scene of a virtual reality game, where he embodies the spirit of the Jaguar, with messages to reprogram the mind.
What is K44?
It is first and foremost and Initiative of Carlos and Carlos. Yeah! Father and Son working together in a life project. This fits the spirit that we want to embarace at the University , when the skills of a family unit (father, son, uncle, etc.) come together to create generational wealth. This is the philanthropic model behind ParchesU.
K44 is a transmedia narrative communication strategy that is developed from a metaverse to monitor and manage scientific and social projects in real time through digital twins that contribute to the preservation and awareness of environmental care.
The first scope and differentiating element is a digital tool for presenting projects for a showroom through a metaverse that allows defining a case study showing the workflow of developing and implementing an application.
The objective is to present case studies with a combination of products and services, creating experiences similar to well-known theme parks in order to facilitate the adoption of these new technologies by senior management in companies in an understandable and fun way.
Each case study is offered with the franchise model for marketers of technological products and services. Providing advice on integration, customization of the experience and adaptation to other markets.
Transmedia storytelling is a type of story where the story is spread across multiple media and communication platforms, and in which a portion of consumers take on an active role in this expansion process.
From a production standpoint, it requires creating content that engages the public using different techniques to permeate their daily lives. To achieve this engagement of the participant, a transmedia production develops stories through different media formats to release unique pieces of content for each channel. It is essential that these pieces of content are open or subtly linked to each other, and that there is narrative synchrony between them.
Colombian academic researcher Gabriel E. Levi B., in an article published in 2018, defined transmedia narrative as “a communication strategy through which content is designed and produced in such a way that it can fluidly expand across multiple platforms, containers and screens, which can generate consumption alternatives and, consequently, impact multiple audiences.”
k44 is a project that achieves, with its corporate social responsibility initiative, “the puma and jaguar corridor closure”, the care of the environment and improve the climate resilience of the new rurality and indigenous peoples or through the implementation of actions focused on the Web3 virtual and immersive technologies of global reach and itinerant cultural events.
More details on this paper 📝(in Spanish).
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